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Mighty Death Pop Slated for August 2012, with or without ICP Free Songs

by

Jack Burden

Mighty Death Pop is on its way out this August. Mighty Death Pop implies many things in the title, but the most obvious is that Violent J and Shaggy 2 Dope hope the album to be a cog in the wheel of pop’s destruction. But while Juggalos and Juggalettes are pondering the meaning behind Insane Clown Posse’s new album’s title, this writer wouldn’t be surprised if Violent J and Shaggy 2 Dope themselves, and Psychopathic Record label executives, weren’t secretly fretting over Mighty Death Pop sales. But could they fix this with ICP free songs?

The musical landscape has changed a lot since the last time an Insane Clown Posse new album came out. Fans of most music are no longer interested in purchasing whole albums like Mighty Death Pop. Instead, our music market has turned into a singles culture, one where individual songs off Insane Clown Posse’s new album are destined to be more successful than Insane Clown Posse’s new album alone. A gloomier prognosis would be that our music market has turned into a free music culture, where ICP free songs would be taken more than anything with a price tag. In fact, many music industry experts would probably recommend that Violent J and Shaggy 2 Dope release ICP free songs before the release of Mighty Death Pop. Doing so would undoubtedly generate some buzz around the Mighty Death Pop release, and put new music in the hands of Juggalos who have been more than hungry for Insane Clown Posse’s new album to arrive. 3 years ago, when Insane Clown Posse’s new album was not Mighty Death Pop, but instead Bang! Boom! Pow! was Insane Clown Posse’s new album, suggesting that ICP free songs be included on the new release would have been received poorly. But that’s because there hadn’t been enough time for the marketing minds in the music industry to properly process the power this idea could have. Think about it. People like free things, and music is no exception. So when ICP free songs are released to run wild on the Internet, fans are going to swallow them up, and this act is going to lead to more and more and more fans doing the exact same. With their appetites just barely wetted for Insane Clown Posse’s new album with this ICP free songs experiment, Juggalos would be rabid for more to come on the actual Insane Clown Posse new album. Make sense? Whether ICP’s management will take any risks like unleashing some ICP free songs when marketing Mighty Death Pop remains to be seen, but the bigger risk would not be trying anything innovative at all when marketing Mighty Death Pop. Here’s to hoping someone gives it a try!

Mighty Death Pop is slated for release in August 2012, whether or not ICP free songs come out in advance of Insane Clown Posse’s new album release. To learn more about

Insane Clown Posse’s new album

and associated merchandise, please visit http://www.hatchetgear.com/bands/icp.html.

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Mighty Death Pop Slated for August 2012, with or without ICP Free Songs